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Arguably more impressive was what was going on, quite literally, behind the catwalk. As fashion’s elite looked on from their prime seats in the FROW, Burberry, in partnership with Twitter, produced the first ever Tweetwalk, where each look from the line was introduced via Burberry’s Twitpic stream moments before the models hit the runway. And it gets better. Online view Red Sole Shoes l over the world seeing the collection for the first time were able to make purchases simultaneously in what Burberry calls ‘runway to retail,’ utilising real time platforms to equal real sales for Burberry. Genius.
